Ongoing Commercial Renewals Maintain Stability in The EMEA Traditional <span style='color:red'>PC Market</span>
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Ongoing Commercial Renewals Maintain Stability in The EMEA Traditional PC Market

The Europe, Middle East, and Africa (EMEA) traditional PC market (desktops, notebooks, and workstations) came in stable in the third quarter of 2018, with the market turning positive (+0.5% YoY) and totaling 18.1 million units, according to International Data Corporation (IDC). The commercial space grew 4.9% YoY as ongoing device renewals continued and the adoption of Windows 10 picked up, while the consumer space remained negative (-4.1% YoY), recording a decrease in both desktops and notebooks. Desktops declined for the first time this year (-2.4% YoY), but continued to grow in the commercial space. A stable notebook performance (+1.4% YoY) kept the market in positive territory, as mobility adoption and renewals continue to drive demand in the commercial space.The Western European traditional PC market registered overall growth of 2.0% YoY, with the commercial segment continuing to show strong growth (+8.3% YoY), offsetting the impact of the consumer decline (-5.5% YoY). The overall consumer decline can be attributed primarily to desktop, where erosion persisted, while notebook also continued to decline, albeit at a softer rate. On the commercial side, ongoing device renewals in the midmarket space, as well as growing Windows 10 adoption, continued to drive growth in this segment. Being a back-to-school quarter, education undoubtedly contributed to this growth. From a sub-regional perspective, the Nordics, DACH, and UKI were strong performers this quarter, but Benelux recorded the strongest results, boosted by strong double-digit growth in the commercial space."In WE, renewals continued to affect the commercial space positively, despite the impact of the component shortage, especially on the CPU side," said Laura Llames, research analyst, IDC Western Europe Personal Computing. "All the subregions performed well in this space, with Benelux and DACH leading the rally."Despite the negative performance in the consumer PC market in Western Europe, ultramobile, thin and light, and 2-in-1 devices continue to elicit consumer interest, softening the overall notebook decline as the holiday season approaches. Gaming, while not substantial in volume, persists in providing a strong pocket of growth in this segment."The third quarter of the year reported surprising results given the different dynamics in the CEE and MEA regions,” said Stefania Lorenz Associate VP CEMA. “The traditional PC market in the CEMA region reported a contraction of 2.4% YoY. The MEA dragged the overall region to negative results due to the worst decline recorded in Turkey as the market dropped by nearly 60% YoY. The country is facing major challenges with currency fluctuation as well as economic uncertainty affecting all commercial sectors.” “Contrary to the strong decline in MEA, the CEE region reported better than expected results, increasing 7.1% YoY,” said Nikolina Jurisic, product manager, IDC CEMA. “Behind the overall success is Russia reporting double-digit growth. Despite all the uncertainty about sanctions and fluctuation of the ruble, the country’s economy remained stable with low inflation during the quarter. Demand continued to be strong thanks to few large deals in the corporate and public sector and with retailers already purchasing for the Christmas season.”Vendor HighlightsTraditional PC market consolidation persisted, and the top 3 vendors' share continued to grow in 2018Q3. The top 3 players accounted for 64.2% of total market volume, compared with 61.3% in 2017Q3.HP Inc held on to no. 1 position in EMEA, gaining 0.5% YoY to reach 28.4% market share. Solid results across both segments helped maintain the company’s leadership position.Lenovo (including Fujitsu) once again secured the second spot, reporting 23.9% market share (an increase of 1.0% YoY). Particularly strong notebook performance in the commercial space supported its overall results.Dell Inc. retained third place with a market share of 13.0% (up 1.5% YoY). Dell had an exceptional quarter, with double-digit growth across both segments attributing to their strong growth in market share.Acer came fourth in the overall ranking with 9.0% market share (up 0.8% YoY). A solid performance in the shrinking consumer market, and an exceptional commercial performance, aided by back to school, drove this growth.Apple crept into fifth with 7.3% market share (down 0.6% YoY). Despite a decline, Apple outperformed ASUS, which continued to erode in the EMEA market.
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Release time：2018-10-24 00:00 reading：1057 Continue reading>>
Desktop Renewals in the Commercial Space Drive Stabilization in the EMEA <span style='color:red'>PC Market</span>
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Desktop Renewals in the Commercial Space Drive Stabilization in the EMEA PC Market

The Europe, Middle East, and Africa (EMEA) traditional PC market (desktops, notebooks, and workstations) recorded slight growth in the first quarter of 2018, with the market going positive (+0.6%) and totaling 17.5 million units, according to International Data Corporation (IDC). The commercial space grew +6.2% due to enterprise renewals, while the consumer space declined 5.2% as market saturation in Western Europe led to heavy declines across the region. Notebooks posted a slight decline for EMEA (-0.5%) as continued demand for mobility and security drove strong commercial growth, offsetting the weak consumer performance in Western Europe. Desktops were the real drivers this quarter, posting an overall growth in EMEA of +2.9% YoY, as ongoing traction in the gaming market aided the overall consumer performance, while enterprise renewals contributed to the strong commercial outlook.In Western Europe, the overall traditional PC market contracted by 4.3% YoY. Notebooks came in as expected, with demand for mobility and security continuing to act as strong drivers of growth in the commercial space. On the other side, desktops made a resurgence and showed clear signs toward stabilization, very nearly breaking flat. Commercial traditional PC shipments in Western Europe increased by +6.3% YoY. Solid growth was registered transversely across both product categories, but the strongest results came from desktops, which posted their first annual growth in 14 quarters."In Western Europe the commercial segment had an outstanding quarter, with certain subregions such as UKI and Benelux posting double-digit growth," said Laura Llames, research analyst, IDC Western Europe Personal Computing. "As recent data breaches and the looming influence of the GDPR compliance mandate have caused growing security concerns, both the public and private sectors are ramping up to renew their devices."The consumer PC market in Western Europe declined by 16.7% YoY. Gaming is still maintaining healthy traction in the market, with casual gaming at the forefront, but its low base volume rendered it insufficient to shift the market trend."In the first quarter of 2018 the PC market recorded excellent YoY results in CEMA, boosted by stronger demand in the CEE region. The overall PC market in CEE reported a YoY increase of 14.3%. This unexpected growth was driven by both the consumer and commercial segments. Most countries across the CEE region recorded sound growth, with Russia reporting the strongest performances in both desktops and notebooks," said Stefania Lorenz, associate VP CEMA. "Despite all the imposed sanctions on Russia since last year, the PC demand in 2018Q1 has seen the best YoY growth for a long time, reaching total PC volumes of 1.2 million. The foreseen economic stability and the ruble improvement at the end of 2017 have influenced the top vendors to push PC products to the channel, possibly creating inventory for the upcoming quarters.""The central part of the region also saw notable growth in key countries with Hungary, Czech Republic, and Poland reporting better results than forecast," said Nikolina Jurisic, product manager, IDC CEMA. "The notebook market, in the mentioned countries, reported strong increases thanks to the improved consumer confidence on the back of stabile economic growth, which remains mostly driven by private consumption and boosted by foreign and domestic investments. The commercial PC market was driven by small-scale and medium projects in the public and corporate sectors." She added that the MEA region also performed above expectations, reporting YoY growth of 6.2% thanks to good results from the largest countries. "Turkey and Saudi Arabia have both applied aggressive retail promotions and in Saudi Arabia, after the VAT tax implementation at the beginning of 2018, a few vendors have offered a VAT discount campaign to boost consumer demand," she said.Vendor HighlightsTraditional PC market consolidation has continued, and the top 3 vendors' share continued to grow in 2018Q1. The top 3 players accounted for 63.6% of total market volume, compared with 58.3% in 2017Q1.HP Inc. held on to the top spot in EMEA, gaining +3.1% market share YoY to reach 28.8%. Strong performance both in notebooks and desktops boosted its results.Lenovo retained its second spot, reporting 21.4% market share (up by +0.8% YoY). Solid performance in the commercial space, both desktops and notebooks, drove its overall results.Dell Inc. secured the third position with a market share of 13.4% (up +1.4% YoY). A strong notebook performance combined with even stronger desktop results, both in the consumer and commercial space, contributed to its overall growth in the region.Acer was fourth in the overall ranking with 7.9% market share, dropping 1.9% YoY, primarily due to a poor performance in Western Europe. However, it maintained its strong foothold in CEMA, reporting positive YoY growth.ASUS finished fifth with 7.5% market share (down 1.8% YoY). The vendor had another challenging quarter, except in CEMA where it maintained positive YoY growth in the notebook space.
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Release time：2018-04-24 00:00 reading：1131 Continue reading>>
<span style='color:red'>PC Market</span> Exceeds Expectations with Flat Year-on-Year Shipment Growth
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PC Market Exceeds Expectations with Flat Year-on-Year Shipment Growth

　　Worldwide shipments of traditional PCs (desktop, notebook, and workstation) totaled 60.4 million units and recorded flat (0.0%) year-on-year growth in the first quarter of 2018 (1Q18), according to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. The results exceeded the earlier forecast of a 1.5% decline and marks the third consecutive quarter where traditional PC shipment volume has hovered around flat growth year on year.　　Although the numbers are preliminary, the data seems to indicate a continued build up in commercial renewal activity as the main driver for the stabilizing trend. Business uptake of Windows 10 systems appear to be steadily ongoing, benefitting commercially-focused PC OEMs such as HP, Dell, and Lenovo. Demand for premium notebooks in both the consumer and commercial segments have also helped major vendors retain better margins and garner buyer interest. Furthermore, continued focus on gaming systems has injected slight improvement in pockets of the consumer space. Unlike the first quarter of 2017, an improved supply of key notebook components also loosened pressures on both supply and pricing, leading to some recovery of share for the smaller vendors.　　From a geographic perspective, mature markets uniformly fared positively. The U.S. market saw modest growth after six quarters of year-on-year declines and Japan continued with its seventh consecutive quarter of growth. Emerging markets were more of a mixed bag as Asia/Pacific (excluding Japan) (APeJ) shrank for the quarter while Latin America continued to recover positively against a tough 2017.　　"The component shortage that initially impacted portions of 2017 led some vendors to stock up inventory to avoid expected component price hikes, and that led to some concerns of excess stock that would be hard to digest in subsequent quarters," said Jay Chou, research manager with IDC's P ersona l C omputing Device Tracker. "However, the market is continuing on a resilient path that should see modest commercial momentum through 2020."　　"The year kicked off with optimism returning to the U.S. PC market, especially on the notebook side," said Neha Mahajan, senior research analyst, Devices & Displays. "A likely rise in commercial activity amidst a positive economic environment is expected to further strengthen demand. The retail platform too shows signs of stability especially with a fast-growing gaming community adding to the confidence."　　Regional Highlights　　The USA market saw a promising opening quarter for the year with almost all major vendors reporting increases in notebook sales. Overall, total PC shipments for 1Q18 stood at 13.5 million units.　　In Europe, the Middle East and Africa (EMEA), the traditional PC market showed stable growth for the quarter, benefiting from a positive performance across both product categories. Continued mobility adoption and increased customer awareness of the value proposition of more premium devices enabled notebooks to maintain a growth trajectory. On the other side, desktops posted strong results, driven by the growing gaming market as well as long-awaited commercial device refreshes in certain sub regions.　　The APeJ traditional PC market ended the quarter slightly short of expectations. India and Indonesia showed better than anticipated results, but the PC market in China performed below forecast with shipments weakened by a smaller number of promotions in the consumer segment and softer demand from the public sector.　　The Japan commercial market was a couple points below expectations due to slowing of the momentum seen in 4Q17, but it still maintained healthy growth in 1Q18. The consumer segment was slightly better than the previous quarter in term of growth, but IDC believes shipments during the first three quarters of 2017 affected future demand, causing growth to decelerate in 4Q17 and after.　　Company Highlights　　HP Inc. maintained a comfortable lead over all others in the market with its eighth consecutive quarter of overall growth (up 4.3% year on year) and growth in all regions except Latin America.　　Lenovo saw a flat quarter in 1Q18, the third consecutive quarter in which the company saw year-on-year volume stabilize with flat global growth and a slower pace of decline in the U.S.　　Dell Inc. posted the strongest year-on-year growth out of all the major companies, growing 6.4% and buoyed by strong performances in nearly every region.　　Acer held onto the fourth position. Its ongoing expansion into gaming and continued investments in Chromebooks have paid dividends for the company, but also caused some tough going in other arenas.　　Apple finished the quarter in the fifth position with a year-on-year decline in shipments of 4.8%.Top Companies, Worldwide Traditional PC Shipments, Market Share, and Year-On-Year Growth, First Quarter of 2018(Preliminary results) (Shipments are in thousands of units)Company1Q18 Shipments1Q18 Market Share1Q17 Shipments1Q17 Market Share1Q18/1Q17 Growth1. HP Inc13,67622.6%13,10821.7%4.3%2. Lenovo12,30520.4%12,30020.4%0.0%3. Dell Inc10,19016.9%9,57315.9%6.4%4. Acer Group4,0856.8%4,4287.3%-7.7%5. Apple4,0006.6%4,2017.0%-4.8%Others16,12826.7%16,78727.8%-3.9%Total60,383100.0%60,397100.0%0.0%Source: IDC Quarterly Personal Computing Device Tracker, April 11, 2018
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Release time：2018-04-13 00:00 reading：1201 Continue reading>>
U.S. Drags Down <span style='color:red'>PC Market</span>
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U.S. Drags Down PC Market

　　Despite some positive signs of stabilization, the global PC shipments declined on an annual basis for a 12th consecutive quarter in the third quarter, according to estimates published by market watchers Gartner and IDC.　　Gartner (Stamford, Conn.) said total PC shipments — including desktops, notebooks, and premium ultramobile systems like Microsoft Surface — slipped to 67 million units in the third quarter, down 3.6 percent compared to the the third quarter of 2016.　　Mika Kitagawa, a principal analyst at Gartner, said in a press statement that there were signs of stabilization in key regions, including Europe, Japan and Latin America. But realtive strength in these regions was offset by a 10 percent year-over-year decline in shipment to the U.S. market, largely due to weak back-to-school sales, Kitagawa said.　　"Business PC demand, led by Windows 10 upgrades, continued to drive PC shipments across all regions, but its refresh schedule varies by region," Kitagawa said. "The countries with stable economies, such as the U.S., have created a positive sentiment among businesses, especially for small and midsized businesses (SMBs), which are more vulnerable to external events, such as economic or political."　　Kitagawa noted that ongoing component shortages — particularly for DRAM — took its toll on the consumer PC market because vendors generally pass higher components on to buyers. "We expect the DRAM shortage to continue to the end of 2018, but it will not be reflected in the final PC prices immediately," Kitagawa said.　　Meanwhile, a separate report by IDC estimated that the traditional PC market decided by less than 1 percent in the third quarter compared to the third quarter of 2016, slightly better than the firm's forecast. IDC includes devices such as Chromebooks in the traditional PC market, but not tablets such as iPad.　　Loren Loverde, a vice president at IDC, said the traditional PC market performed much as expected in the third quarter, though emerging markets rebounded slightly more than anticipated.　　"The outlook for the fourth quarter remains cautious, likely with a small decline in volume for the quarter and the year," Loverde said. "The gains in emerging regions and potential for more commercial replacements represent some upside potential, although we continue to expect incremental declines in total shipments for the next few years."
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Release time：2017-10-13 00:00 reading：1279 Continue reading>>

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